3. Designing Wedding Invitations—5 Rules
- Create a theme or mood
Wedding invitations are a first sneak peak to the wedding and need to establish a mood which will eventually be carried throughout all wedding elements. I brainstormed with my bride over the course of a few weeks in locking down this step.
- Beautiful type
Beyond providing information, wedding invitations set a theme through the typography selection. For this project, I spent the majority of my time browsing through thousands of fonts (a typical ‘every other day’ in the life of a graphic designer).
- Keep it simple
One or two typefaces are enough. Illustrations or added elements should be kept to a minimum. Complicated layout designs will distract from the message.
- Center at will
Having all text in the center makes reading much more difficult. However, invitations are typically read slowly and on a one-by-one line basis, making wedding invites an exception (and giving designers the rare opportunity to go ‘wild’ with centering).
- Create Hierarchy
Leading, kerning and weight variations are all examples of things to play with that help distinguish between parts of the invitation and further set the mood.
Keeping these basic rules in mind, I was off creating my first wedding invitations!